The software behind a global beauty business, mostly in the parts customers never see.
This project taught me that technology does not always have to be visible to the customer to be important.
A global brand can have a beautiful storefront and a simple checkout experience. Behind it, there can be an enormous amount of complexity. Different sales channels. Wholesale. E-commerce. Retail. Distribution centers. Third party logistics. Data warehouses. POS systems. Order processing. Integrations.
The work focused on helping connect and automate those systems so the business could operate and grow more efficiently.
This is the kind of engineering I enjoy more as I get older. The parts that most people never see. The parts that quietly make everything else possible.
I write about the decisions, tools, experiments, and lessons that do not always make it into the final product.
That includes AI, software, startups, and the messy parts of building.
One email when there is something worth sharing. From Charles, no one else.
